NEWS & ARTICLES

Beauty on a Budget in Bangkok : Global Health and Travel September – October 2013

Preecha Aesthetic Institute established in 2002 by renowned cosmetic surgeon Dr.Preecha Tiewtranon. Preecha Aesthetic Institute (PAI) was Thailand’s first multidiscriptinary aesthetic and reconstructive centre. Dr.Tiewtranon has more than 30 years of experience and he is highly regarded around the wolrd as Thailand’s pioneer of cosmetic surgery. His aesthetic clinic receives more than 1,400 international patients each year from countries such as Australia, the US., Italy, Japand, Singapore and Hong Kong.

PAI’s provide the full range of cosmetic procedures. The types of plastic surgery it offers includes breast augmentation, breast reduction, breast lift, blepharoplasty, facial surgery, body contouring, cheek surgery, rhinoplasty, ear pinning, hair transplants, malar surgery, jaw augmentation and labiaplasty.

However, its best known procedure is gender reassignment surgery. This combines all of the above disciplines to create the seamless transformation of a man into a woman and vice versa. Indeed, sex change procedures have become one of Thailand’s major attractions as a medical tourism destination.  “The most successful Thai medical tourism – the root of it all – was sexual reassignment surgery” said Curtis Schroeder, a former CEO of Bumrungrad International Hospital in the New York Times in 2001.